Engage Customers Where They Already Are
Connect with billions of customers through WhatsApp. Create templates, analyze performance, and automate messaging to increase engagement and conversions.
WhatsApp Business Dashboard
WhatsApp Business API Features
Everything you need to manage and scale your WhatsApp business messaging
Template Management
Create, submit, and manage WhatsApp message templates with ease
- User-friendly template builder
- Pre-approved template library
- Dynamic variables for personalization
Template Analytics
Track and optimize your WhatsApp template performance
- Real-time delivery & read receipts
- Button click & response tracking
- A/B testing for template optimization
Unsubscribe Management
Maintain compliance and respect customer preferences
- Automated opt-out processing
- Custom unsubscribe workflows
- WhatsApp policy compliant
Advanced WhatsApp Features
Take your WhatsApp business communication to the next level
Low Phone Number Blockages
Protect your sending reputation
Our advanced compliance system helps you avoid phone number blockages and maintains high deliverability rates, even at scale.
AI-Powered Template Editor
Create compliant templates quickly
Our AI-powered editor helps create WhatsApp-compliant templates that get approved faster and drive better engagement.
24-Hour Customer Service Window
Maximize your response time
Optimize your customer service with tools designed to extend and maximize WhatsApp's 24-hour customer service window.
Seamless WhatsApp Integration for Shopify
Connect your Shopify store to WhatsApp and transform your customer experience
Drive More Sales with WhatsApp + Shopify
Connect your Shopify store to WhatsApp Business API and transform customer engagement throughout the buying journey.
- Recover abandoned carts
Send timely WhatsApp messages to recover abandoned carts with up to 7x higher conversion than email.
- Provide instant order updates
Keep customers informed with real-time updates on their order status, reducing support inquiries.
- Drive repeat purchases
Send personalized recommendations and promotions to encourage repeat business.
Why Choose WhatsApp Business API?
See how WhatsApp compares to other communication channels
| Features | WhatsApp Business API | SMS | Push Notifications | |
|---|---|---|---|---|
| Open Rate | 90%+ | 20-30% | 95% | 50-90% |
| Response Rate | 40-60% | 5-10% | 30-45% | 10-15% |
| Rich Media Support | ✓ | ✓ | ✗ | ✓ |
| Two-Way Communication | ✓ | Limited | Limited | ✗ |
| Cost per Message | $0.005-$0.15 | $0.001-$0.01 | $0.01-$0.05 | $0.01-$0.02 |
| Global Reach | 2+ billion users in 180+ countries | 4+ billion users | 5+ billion users | Device dependent |
Integrate with Your Existing Systems
Connect WhatsApp Business API with your e-commerce platforms, CRM, and other tools
Shopify
Send order updates and abandoned cart notifications
Salesforce
Sync contacts and conversations with your CRM
Zapier
Connect WhatsApp to 5,000+ apps without coding
APISupport
Our robust API system allows you to connect WhatsApp to virtually any system. Send messages and automate workflows.
{
"type": "template",
"receiverPhoneNumber": "+1234567890",
"senderPhoneNumber": "+0987654321",
"bodyVarValues": [
{
"index": 0,
"value": "John Doe"
},
{
"index": 1,
"value": "3 PM"
}
],
"templateName": "appointment_reminder",
"sendAs": "admin@company.com"
}WhatsApp Business Resources
Learn more about WhatsApp Business API and how to get the most out of it
WhatsApp Business API Documentation
Official documentation from WhatsApp
Learn about the official WhatsApp Business API capabilities, features, and implementation details.
WhatsApp Error Codes
Understand and troubleshoot error messages
Complete reference for WhatsApp Business API error codes, helping you debug and improve your integration.
Shopify + WhatsApp Guide
Boost e-commerce sales with WhatsApp
Learn how to leverage WhatsApp Business API to increase sales and improve customer experience in your Shopify store.
Frequently Asked Questions
Common questions about WhatsApp Business API and our platform
What is WhatsApp Business API?
WhatsApp Business API is a solution designed for medium to large businesses to communicate with customers at scale. Unlike the basic WhatsApp Business app, the API allows for automation, integration with other systems, template messaging, and analytics.
How does WhatsApp template approval work?
All WhatsApp message templates must be approved before they can be sent to customers. Our platform helps you create compliant templates that meet WhatsApp's guidelines, and our AI template editor provides suggestions to improve approval rates. Templates are usually reviewed within 24-48 hours.
What are the costs of using WhatsApp Business API?
WhatsApp charges vary by country and message type. Business-initiated conversations have a per-message cost, while customer-initiated messages within a 24-hour service window are free. Our platform provides transparent pricing with no hidden fees, and we offer volume discounts for high-volume senders.
How do I integrate WhatsApp with my existing systems?
Our platform offers multiple integration options: direct API integration for developers, pre-built connections for popular platforms like Shopify and Salesforce, Zapier integration for no-code connections, and custom webhook support for advanced use cases.
How can I prevent WhatsApp number blocks?
Our platform includes built-in compliance tools that help prevent phone number blocks. We monitor message quality, provide opt-in/opt-out management, enforce rate limits, and alert you to potential issues before they lead to blocks. We also offer documentation on WhatsApp's best practices.